The girl WITHOUT the dragon tattoo:

‘But why the [bleep] does it need to be a real tattoo? When reached for comment, a representative from Razor & JOY, the advertising agency in charge of the campaign, told me, “The character of Lisbeth doesn’t do things in half measures ā€” and so we wanted our marketing to capture this passion.” The representative also explained that the compensation for the woman who is cast would be something… less than monetary: “This campaign is an opportunity to give a truly passionate fan a free tattoo that is unique to a strong literary character.” And a new type of degrading, unpaid labor in the publishing industry was born.’


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